The Mission
At Farm Exports, our mission is simple yet profound: to connect floral businesses with a diverse array of exquisite blooms. We are dedicated to providing farm-direct access to cutting-edge varieties and are committed to solving your unique challenges, ensuring your floral creations are nothing short of extraordinary
The Story
Our journey began over twenty years ago with Liza Roeser, whose love for flowers blossomed during her time volunteering in the Ecuadorian Peace Corps. After completing her service, Liza stayed in Ecuador for twelve years, delving deep into the world of flowers and the wholesale business. This invaluable experience revealed the potential of shipping wholesale flowers to the U.S.
In 1998, Liza founded Farm Exports, pioneering the direct shipment of fresh flowers from farms to qualified volume buyers, such as wholesalers and distributors. Today, we are recognized as the foremost experts in global flower sourcing, introducing new and cutting-edge varieties to the market. With offices in Boise, Idaho, and Quito, Ecuador, we are dedicated to developing exceptional floral products and providing outstanding customer service while supporting hundreds of partner farms worldwide.
Our Values
We value honesty, transparency, and authenticity in every aspect of our business. Our dedication to exceptional customer service drives us to go the extra mile, sourcing rare and unique products that make your designs stand out. We believe in the power of community and partnership, and we’re here to support your floral endeavors every step of the way. Think of us as an extension of your team, offering our expertise and guidance with genuine care and commitment
- Honesty
- Transparency
- Authenticity
Our Team
Our offices in Boise, Idaho and Quito, Ecuador, develop exceptional floral products and provide outstanding customer service while supporting dozens of partner farms across the globe.
LIZA ROESER
CEO & FOUNDER
ALEJANDRA RUIZ
CRO
LAUREN JOHNSON
ACQUISITIONS MANAGER & SALES
Here to support your floral endeavors, every step of the way.
LAUREN STARK
OPERATIONS MANAGER & SALES
ARRIANNE LANDETA
PROCUREMENT SUPERVISOR
Need Assistance?
Pricing, newsletter, questions? Send us a message using the form below and a member of our team will be in touch to assist you.



